The Best AI Tools for Email Marketing in 2024
Email marketing remains one of the most effective channels for driving engagement and sales. But creating emails that consistently perform takes time, testing, and a lot of manual work. That’s where AI can help.
AI tools can speed up copywriting, improve personalization, optimize send times, and surface insights that are easy to miss when working manually. Used well, they can help you send better emails, to the right people, at the right time.
Why AI Matters in Email Marketing
The goal of email marketing is simple: send the right message to the right person at the right time. In practice, that usually means building segments, writing copy, testing subject lines, and adjusting based on performance data.
AI makes that process more efficient. It can analyze customer behavior, identify patterns, and generate recommendations that support better campaign decisions. That may lead to stronger open rates, more clicks, better conversions, and a better return on your email marketing efforts.
Just as importantly, AI can help you create more relevant messaging. Instead of sending the same content to everyone, you can tailor emails based on purchase history, browsing activity, engagement behavior, and other signals.
Best AI Tools for Email Marketing
Here are some of the best AI tools for email marketing, depending on whether you need help with writing, optimization, timing, or campaign quality control.
1. Jasper AI
What it does: Jasper is an AI writing assistant that helps generate marketing content, including email subject lines, promotional copy, follow-up emails, and newsletters. It offers templates built for email marketing and uses natural language processing to turn prompts into usable drafts.
Why it’s useful: Jasper can save time when you need to produce copy quickly. It helps with brainstorming, draft creation, and testing different message angles. It’s especially useful for subject line variations and short-form promotional content.
Best fit/use case: Teams that need to scale email content production, especially for sales emails, promotional campaigns, newsletters, and follow-ups.
Pros:
- Versatile for many content types, not just email
- Easy to use with pre-built templates
- Supports different tones and brand voices
- Helps overcome writer’s block
- Good for rapid copy variations
Cons:
- Can produce generic output without strong prompts
- Still requires human editing and fact-checking
- Pricing may be high for very small teams
2. Phrasee
What it does: Phrasee focuses on AI-powered brand language optimization. It generates and tests marketing copy, with a strong emphasis on subject lines and other short-form messaging. It uses historical data and audience behavior to improve performance.
Why it’s useful: Phrasee is designed to improve the effectiveness of your language, not just generate text. That makes it valuable for marketers who want measurable improvements in opens and clicks through better-performing copy.
Best fit/use case: E-commerce brands, retailers, and enterprise teams that rely heavily on email to drive conversions.
Pros:
- Specialized for marketing language optimization
- Data-driven approach to performance
- Helps maintain brand consistency
- Can adapt to brand voice over time
- Includes predictive language analysis
Cons:
- More suitable for larger businesses
- Focused more on copy optimization than broader campaign management
- Requires integration with an existing email platform
3. Grammarly Business
What it does: Grammarly Business is an AI-powered writing assistant that checks grammar, punctuation, tone, clarity, and style. It can be used across all business writing, including email marketing.
Why it’s useful: Even strong campaign ideas can be weakened by awkward phrasing or errors. Grammarly helps polish email copy so it reads clearly and professionally. For teams, it also supports tone consistency and style guidelines.
Best fit/use case: Any team that sends marketing emails and wants cleaner, more consistent copy.
Pros:
- Improves clarity and professionalism
- Helps maintain tone and style consistency
- Reduces writing errors
- Easy to use in existing workflows
- Supports team collaboration
Cons:
- Doesn’t create campaigns from scratch
- Suggestions may not always fit creative intent
- Advanced features require a paid plan
4. Synthesys
What it does: Synthesys is an AI content generation platform that can produce written marketing content, including email copy. It can help create subject lines, promotional emails, follow-up sequences, and other campaign assets.
Why it’s useful: Synthesys helps speed up content creation and generate multiple variations for testing. It can be useful when you need fresh angles or want to produce more content with less manual effort.
Best fit/use case: Marketing teams looking for broader AI content support across the email lifecycle, from outreach to re-engagement.
Pros:
- Flexible AI writing tool
- Can generate persuasive copy
- Helps with faster drafting and brainstorming
- Useful for multiple content needs
Cons:
- Output quality may vary
- Requires review and editing
- Less specialized for email optimization than dedicated tools
5. Mailchimp with AI Features
What it does: Mailchimp has added AI-powered features to its email marketing platform, including content suggestions, predictive segmentation, send-time optimization, and automated journey building.
Why it’s useful: If you already use Mailchimp, the built-in AI tools make it easier to improve campaigns without adding another platform. These features can help with timing, targeting, and subject line effectiveness.
Best fit/use case: Small and mid-sized businesses looking for an all-in-one email marketing platform with practical AI support.
Pros:
- Built into a full email marketing platform
- Easy for beginners and experienced users
- Useful AI features for timing and content suggestions
- Scales with growing teams
Cons:
- Less advanced than dedicated AI tools
- Costs can rise as your list and needs grow
- AI output customization may be limited
6. Seventh Sense
What it does: Seventh Sense uses AI to optimize send times for individual recipients. It integrates with platforms like HubSpot and Marketo and analyzes engagement patterns to determine when each contact is most likely to open and click.
Why it’s useful: Instead of guessing the best time to send an email to your whole list, Seventh Sense personalizes timing for each contact. That can improve engagement and help your emails land when subscribers are more likely to respond.
Best fit/use case: B2B teams, sales organizations, and marketers sending high volumes of email where timing matters.
Pros:
- Personalizes send times at the contact level
- Works with major marketing automation platforms
- Helps improve opens and clicks through timing
- Reduces manual send-time testing
Cons:
- Focused mainly on timing, not content creation
- Requires integration with an existing platform
- Depends on having enough historical engagement data
How to Choose the Right AI Tool for Email Marketing
The best AI tool for email marketing depends on your goals, budget, current stack, and team’s workflow.
1. Define your main need
Are you trying to write better copy, improve open rates, or automate segmentation and personalization?
- For content creation and copy optimization: Jasper, Synthesys, and Phrasee
- For send-time optimization: Seventh Sense
- For all-in-one platform AI features: Mailchimp
- For editing and quality control: Grammarly Business
2. Check your existing tools
If you already use HubSpot, Marketo, or Mailchimp, look for AI tools that fit into that workflow. A tool that integrates cleanly is often easier to adopt than a standalone platform.
3. Match the tool to your budget
AI tools range from low-cost writing assistants to premium enterprise platforms. Small teams may get the most value from tools like Jasper or Grammarly, while larger businesses may justify a more specialized solution like Phrasee.
4. Consider your team’s technical comfort
Some tools are simple to use right away, while others require more setup or integration work. If your team wants a fast start, choose a tool with a clear interface and strong documentation.
5. Test before committing
If a tool offers a free trial, use it on real campaigns. Track the impact on opens, clicks, conversions, and time saved before making a longer-term decision.
Pricing and Value Considerations
Pricing varies widely across AI tools for email marketing.
- AI writing assistants such as Jasper and Synthesys often use tiered subscription plans based on features, usage, or number of users.
- Specialized optimization tools such as Phrasee and Seventh Sense are usually priced at the premium end and may use custom pricing.
- Integrated platform features such as Mailchimp’s AI tools are typically included in subscription tiers, though advanced features may require higher plans.
- Writing enhancers such as Grammarly Business are usually priced per user, per month.
When evaluating value, don’t look at price alone. Consider:
- Time saved on writing and optimization
- Potential lift in open rates, click-through rates, and conversions
- Reduced reliance on external copywriting support
The best tool is the one that improves performance in a way that justifies its cost.
Frequently Asked Questions About AI in Email Marketing
Will AI replace email marketers?
No. AI is better suited to supporting marketers than replacing them. It can automate repetitive tasks, speed up drafting, and surface insights, but humans are still needed for strategy, creativity, brand oversight, and judgment.
How does AI improve email personalization?
AI can analyze customer data such as purchase history, browsing behavior, demographics, and engagement patterns. It can then help tailor subject lines, content, product recommendations, and send times.
What are the risks of using AI in email marketing?
The main risks are generic content, over-reliance on automation, privacy concerns, and inaccuracies in AI-generated output. Human review is still important.
Do I need technical skills to use these tools?
Usually not. Most AI email marketing tools are designed for marketers, not data scientists. A basic understanding of your audience and campaign goals is usually enough.
How do I keep AI-generated emails on brand?
Use clear prompts, include brand guidelines, and review every draft before sending. AI works best as a drafting and optimization tool, not a replacement for editorial control.
Conclusion
AI is no longer a future trend in email marketing. It’s already helping marketers write faster, optimize better, and send more relevant campaigns.
If your main challenge is content creation, tools like Jasper and Synthesys can help. If you want stronger language performance, Phrasee may be a better fit. For polish and consistency, Grammarly Business is a practical addition. If timing is your biggest lever, Seventh Sense is worth considering. And if you want AI built into a broader email platform, Mailchimp offers a convenient option.
The best ai tools for email marketing are the ones that match your workflow, support your goals, and improve the results that matter most to your team.